What to Include in a Nonprofit Strategic Plan Here is a list of some of the most common nonprofit KPIs:Ī good nonprofit strategic plan also helps your leadership (your board and your executive team) evaluate how well your organization has performed. If your proposed strategies aren’t giving you the results you were hoping to see, you can then adapt or change those strategies as needed. Often referred to as KPIs, key performance indicators can help you understand and evaluate the efficacy of your strategies. Identifying your organizational goals and the steps to take to achieve them allows you to set clear performance standards. Having a well-implemented strategic plan positions your nonprofit to meet both its short- and long-term goals. ![]() A Strategic Plan Helps Improve Individual and Team Performance Creating a strategic plan can show supporters that your nonprofit has a solid plan in place and is financially sound and stable. In a recent survey, 86 percent of participating nonprofits said having a strategic plan has a positive impact on raising more money.įunders and donors often want to give to organizations that have a clear vision of what they want to accomplish and how they are going to get there. A Strategic Plan Helps Secure More FundingĪ nonprofit strategic plan can also help your organization secure more grants, corporate funding, and even individual major gifts. Your Executive Director, your Board Chair, your Chief Financial Officer, your most senior development person, and your Marketing Director should all be part of the development process.īy identifying your goals and challenges together, a strategic plan will help keep your entire team on the same page so that you can work harmoniously toward a shared vision. Here are some of the top reasons why having a strategic plan is so essential: A Strategic Plan Provides Organizational AlignmentĪ nonprofit strategic plan helps provide alignment and agreement between your board, your staff, and your organization’s leadership.Ĭreating a strategic plan requires the involvement and input from a wide range of stakeholders. If you want to be part of a dynamic nonprofit team doing the most good for society and creating a real impact, then your organization most definitely needs a strategic plan. Without a strategic plan, nonprofits risk drifting aimlessly and becoming stagnant. Because strategic planning isn’t a “one-and-done” proposition, it requires flexibility, imagination, and a steady hand from leadership. ![]() ![]() Today’s strategic planning-especially for nonprofits-is forward focused and adaptive in nature, instead of static. Typically, a nonprofit strategic plan covers a three- to five-year period, but after the pandemic, some nonprofits have pivoted to a two-year plan. Rather than sitting on a shelf in a dusty binder, many nonprofits now choose to host their strategic plans online for easy access and reference. You should also be frequently referencing your strategic plan to evaluate whether those strategies are working or if you need to pivot. A nonprofit strategic plan acts as a blueprint, charting out your organization’s way forward over the next several years.Īn effective strategic plan identifies your nonprofit’s mission, what you hope to achieve, and a way forward to get there.Ī nonprofit strategic plan shouldn’t just list your organization’s goals-it should also outline specific strategies for realizing those goals.
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